It is great that you have opened several social media profiles and are interacting with your customers. It is great that you are keeping track of everything that is being said about you so that you can address it. But why do all this work if we are sending people to our websites that work against us instead of with us?

Websites can be tricky to get right and potential customers make split second decisions about them as soon as they land on them. The internet has plenty of websites to choose from and you are likely to have competitors in your niche and you certainly do not want to lose potential clients to them simply because your website was not up to par with theirs.
It is up to you whether people stay on your website or bounce out of it. Your website needs to be easy to look at, clear when it comes to navigation and its purpose should be incredibly obvious.

If you have a small traveling eyebrow threading business, your homepage needs to announce this. You can do this through graphics and text, but it needs to be clear. You may have a picture of eyebrows on the front and your name, your service and your cost, along with your phone number and a contact form. This is perfect because it is exactly what people are looking for when they go into your website. Imagine being in the same business, but there is a big ENTER button in the home page. Once the enter button is pressed, the website is impossible to navigate, the customer needs to make it bigger just so that she can read it and there is no easy way to get in touch with you. Imagine how much more likely you are to lose that customer than the one who landed on the first example.

These are the reasons why it is important that your website is easy to read and that it has everything that your customer might need on it. People on the internet do not have patience or time to wait for your site to load, so always make sure that it does not take more than one second.

Other things that you may want to avoid are auto playing introduction videos on your website – unless it is something very visual – and music playing as soon as people open up your homepage. This can lose you a lot of customers and this may be simply because they were already listening to something else, or they do not like the music that your website is playing.
The pillars of maintaining a good reputation are surprisingly simple and they are just as true online as they are in daily business. Customers will reward your honesty and your promptness when it comes to addressing mistakes. It is okay to admit that you do not know something as long as you can find out and give the customer and answer to his or her question. Never promise if you cannot deliver something, but always deliver what you have promised and always try to follow up.
Follow the above steps to maintain the best relationship with your customers. You can do so online through the ease of social networking sites. Let people start conversations and always reply to what they have to say. You would be surprised at how far a simple thank you can go!